All Fired Up: Turning a Century-old Fire Hall into a Working Brewery

All Fired Up: Turning a Century-old Fire Hall into a Working Brewery

There’s an old joke in the wine making business which goes something like: Q: How do you make a million dollars in the wine business? A: Start with 2 million. Thankfully the beer business is a little less dependent on the vagaries of the weather than the wine industry, but in some ways the process … Continue reading All Fired Up: Turning a Century-old Fire Hall into a Working Brewery

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Lake of the Woods Brewing: Building Community One Pint at a Time

Lake of the Woods Brewing: Building Community One Pint at a Time

One element of the craft beer industry that's always intrigued me is how hard many breweries work to forge a connection to their local communities. There are yoga and beer classes, tastings, trivia nights, tours as part of corporate events. In most cases, the motivation seems genuine - in other words - it's not a … Continue reading Lake of the Woods Brewing: Building Community One Pint at a Time

A New York State of Mind

A New York State of Mind

You've been to New York City, right? It's all neon, glitz, great art and "that vibe" that says anything is possible here. It's also a cold slap in the face, outrageously expensive, traffic that buckles your knees and a general sense that New York hit it's "best before" date round about 1957.....and yet I love … Continue reading A New York State of Mind

Sea Foam is the new Black! Cameron’s Brewing & Cactus Design go for the bold

Sea Foam is the new Black! Cameron’s Brewing & Cactus Design go for the bold

Drinking beer is serious business... okay.... maybe not thaaaat serious. But when your company isn't slinging the suds like it used to, something has to give. For Cameron's Brewing it was all about the branding. When president Bill Coleman went looking for an agency to relaunch Cameron's product line back in 2015, he says he … Continue reading Sea Foam is the new Black! Cameron’s Brewing & Cactus Design go for the bold

Laggard to Leader: The Cameron’s Brewing Branding Reboot

Laggard to Leader: The Cameron’s Brewing Branding Reboot

Conventional wisdom around craft beer is that it's a simple story; tell beer lovers about the hops, the water, the malt & yeast and they'll understand you're all about quality and buy your beer. This might have been true five or ten years ago but it's a much harder sell now. There are currently more … Continue reading Laggard to Leader: The Cameron’s Brewing Branding Reboot

Design and Conquer: Craft Beer Never Looked So Good

Design and Conquer: Craft Beer Never Looked So Good

I confess to being a bit of a design geek. I profess no training, no particular design skill or expertise. I'm not an expert in colour choice, fonts, drawing or photography. But I am fascinated by design choices and the way those choices communicate  the essence of a brand. To my eye, sometimes they are … Continue reading Design and Conquer: Craft Beer Never Looked So Good

Steam Whistle Part #2 : The Brewery Takes Flight

Steam Whistle Part #2 : The Brewery Takes Flight

Perspective is a remarkable thing. Looking back to the launch of Steam Whistle in 2000 it seems like a no brainer. The craft beer market in Ontario was about to explode, beer sales of the big guns Molson & Labatt were essentially flat. All Steam Whistle needed to do was start making beer and the … Continue reading Steam Whistle Part #2 : The Brewery Takes Flight