There’s an old joke in the wine making business which goes something like: Q: How do you make a million dollars in the wine business? A: Start with 2 million. Thankfully the beer business is a little less dependent on the vagaries of the weather than the wine industry, but in some ways the process … Continue reading All Fired Up: Turning a Century-old Fire Hall into a Working Brewery
You've been to New York City, right? It's all neon, glitz, great art and "that vibe" that says anything is possible here. It's also a cold slap in the face, outrageously expensive, traffic that buckles your knees and a general sense that New York hit it's "best before" date round about 1957.....and yet I love … Continue reading A New York State of Mind
Drinking beer is serious business... okay.... maybe not thaaaat serious. But when your company isn't slinging the suds like it used to, something has to give. For Cameron's Brewing it was all about the branding. When president Bill Coleman went looking for an agency to relaunch Cameron's product line back in 2015, he says he … Continue reading Sea Foam is the new Black! Cameron’s Brewing & Cactus Design go for the bold
Conventional wisdom around craft beer is that it's a simple story; tell beer lovers about the hops, the water, the malt & yeast and they'll understand you're all about quality and buy your beer. This might have been true five or ten years ago but it's a much harder sell now. There are currently more … Continue reading Laggard to Leader: The Cameron’s Brewing Branding Reboot
I confess to being a bit of a design geek. I profess no training, no particular design skill or expertise. I'm not an expert in colour choice, fonts, drawing or photography. But I am fascinated by design choices and the way those choices communicate the essence of a brand. To my eye, sometimes they are … Continue reading Design and Conquer: Craft Beer Never Looked So Good
The craft beer industry has growing legions of fans. More than 4,000 of them turned out on a (relatively) balmy February afternoon to sample beer and cider from Ontario & Alberta. As I wandered around, mug in one hand and camera in the other, it felt a bit like a country farmers market - except … Continue reading A Winter’s Tale: Roundhouse Craft Beer Festival 2017
Why beer? Well, it's really more like "why not?!" It's true, I love beer. But I'm equally fascinated by the stories of people and why they do what they do. Sometimes people say they knew from the beginning, sometimes they say they just sort of fell into it. But either way, they stayed, they grew, … Continue reading Why Beer?