Tag: Cameron’s

Sea Foam is the new Black! Cameron’s Brewing & Cactus Design go for the bold

Sea Foam is the new Black! Cameron’s Brewing & Cactus Design go for the bold

Drinking beer is serious business... okay.... maybe not thaaaat serious. But when your company isn't slinging the suds like it used to, something has to give. For Cameron's Brewing it was all about the branding. When president Bill Coleman went looking for an agency to relaunch Cameron's product line back in 2015, he says he … Continue reading Sea Foam is the new Black! Cameron’s Brewing & Cactus Design go for the bold

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Laggard to Leader: The Cameron’s Brewing Branding Reboot

Laggard to Leader: The Cameron’s Brewing Branding Reboot

Conventional wisdom around craft beer is that it's a simple story; tell beer lovers about the hops, the water, the malt & yeast and they'll understand you're all about quality and buy your beer. This might have been true five or ten years ago but it's a much harder sell now. There are currently more … Continue reading Laggard to Leader: The Cameron’s Brewing Branding Reboot

Design and Conquer: Craft Beer Never Looked So Good

Design and Conquer: Craft Beer Never Looked So Good

I confess to being a bit of a design geek. I profess no training, no particular design skill or expertise. I'm not an expert in colour choice, fonts, drawing or photography. But I am fascinated by design choices and the way those choices communicate  the essence of a brand. To my eye, sometimes they are … Continue reading Design and Conquer: Craft Beer Never Looked So Good