Tag: Steam Whistle Brewing

Design and Conquer: Craft Beer Never Looked So Good

Design and Conquer: Craft Beer Never Looked So Good

I confess to being a bit of a design geek. I profess no training, no particular design skill or expertise. I'm not an expert in colour choice, fonts, drawing or photography. But I am fascinated by design choices and the way those choices communicate  the essence of a brand. To my eye, sometimes they are … Continue reading Design and Conquer: Craft Beer Never Looked So Good

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Steam Whistle Part #2 : The Brewery Takes Flight

Steam Whistle Part #2 : The Brewery Takes Flight

Perspective is a remarkable thing. Looking back to the launch of Steam Whistle in 2000 it seems like a no brainer. The craft beer market in Ontario was about to explode, beer sales of the big guns Molson & Labatt were essentially flat. All Steam Whistle needed to do was start making beer and the … Continue reading Steam Whistle Part #2 : The Brewery Takes Flight

“Humility is a powerful force”: Greg Taylor and the story of Steam Whistle Brewing

“Humility is a powerful force”: Greg Taylor and the story of Steam Whistle Brewing

Greg Taylor is a craft beer evangelist. He's not one of those "Hallelujah" shout it from the rooftops types - more of  a friendly, intense, "no bullshit" kind of guy. Yes, he's one of the founders of the highly successful Steam Whistle Brewing. Yes, Steam Whistle is an "overnight sensation" that's taken nearly 20 years … Continue reading “Humility is a powerful force”: Greg Taylor and the story of Steam Whistle Brewing